Focus Group

Tiptop focus group helps you gather deep insight, opinions, and perspectives from customers and employees, forming the strategies and direction that fits.

Advantages of Focus Group

More Extensive In-Depth Interviews

Get more customer insights at one time

Highly Interactive Exploratory Research

A group of individuals with similar profile brainstorming together can generate more ideas and inspiration

Comfortable Atmosphere

A less stressful, less restrained, more relaxed atmosphere makes participants more willing to share

Theme

Customer-related themes

Brand impression
Brand positioning

Expectation on products/ service
Product improvements

Employee-related themes

Staff opinion collection
Existing or new company policies

Employee development and Career path
Employee loyalty

Format

Online Focus Group

Using platforms like Zoom, Webex, Microsoft Teams
Not constrained by geographical location, not necessary to gather participants in a same physical setting
Professional facilitator to lead online discussion

Live Focus Group

One-way mirror facilities that enable you to see the instant response
Face-to-face interaction

Why Tiptop?

Professional facilitator who can probe the genuine thoughts and viewpoints from participants

Large participant network so you can gather insights from your target audience

Customized execution plan, whether online or offline

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